We were in awe of the Oregon coastal highway the first time we drove it. We thought of it as “the ultimate sports car road”", and even took along our video camera and shot footage through the windshield as we were driving. Soon after, Brian Jessel BMW contacted us about doing some new creative for them. We showed them the footage, and the concet was sold. Of course, we tied in the commercials title, “The ultimate drive”, to Jessel’s positioning as “the ultimate BMW dealer”.

We eventually shot three thirty second commercials. The ultimate thrill. The ultimate parking spot. And, the ultimate weekend.

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