I was in awe of the Oregon coastal highway the first time I drove it. I thought of it as “the ultimate sports car road”", and even took along my video camera and shot footage through the windshield as I was driving. Soon after, Brian Jessel BMW contacted me about doing some new creative for them. I showed them the footage, and the concept was sold. Of course, I tied in the commercials title, “The ultimate drive”, to Jessel’s positioning as “the ultimate BMW dealer”.

I eventually shot three thirty second commercials. The ultimate thrill. The ultimate parking spot. And, the ultimate weekend.

Creative Direction, Copywriting & Broadcast Production

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