Here's proof of the power of a great idea that crossed over from a traditional PSA for TV, into becoming a huge viral video and social media hit.

A video I wrote for Concerned Children's Advertisers more than 20 years ago, has amassed more than 1,000,000 views on YouTube:

http://www.youtube.com/watch?v=vyl5Mwr84MA

And one Facebook page devoted to the video has more than 120,000 fans:

http://www.facebook.com/editapps.php?ref=mb#!/pages/Dont-You-Put-It-In-Your-Mouth-Puppets/112871580077?ref=ts

Copywriting and concept

for DDB