Provincial governments were beginning to take potshots at the feds for what was perceived to be unfair allocation of health care dollars. The government wanted to respond with a strong, positive and informative message that would re-establish their commitment to all Canadians and the Canadian health care system. The timeline for production was very tight, yet we produced storyboards for testing, refined the creative during a weekend conference call with the Prime Minister’s Office, and shot the commercial in English and French the following week. It assured viewers that their federal government was working with the provinces to ensure the health of our health care systems, for all Canadians.

For Focus Strategies and Communications / DDB

Site index / This is what we do / These are clients we've worked with / Branding examples / Campaign examples / Contact Pete Pallett