The Newshound was a high-comfort, no-pressure coffee shop and magazine store with over 2,000 titles. We encouraged customers to Come. Sit. Stay. through a series of three handbills and posters that were plastered over hoardings in high foot-traffic areas. Newshound was an awesome client who gave us credit for greatly increasing his business; however, none of our efforts were enough to save him from the arrival of Chapters, just down the block.

Copywriting

Co-creative direction in partnership with Matthew Clark

Photography by Rick Etkin Photographs Ltd.

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