Science World in Vancouver, British Columbia, has been around since the Expo ‘86 days. It’s an extremely popular venue for parents and children alike, even though both groups had slightly different reasons for visiting. Kids have an insatiable curiosity about our world, the things in it, and how they work. Parents want to see their children become knowledgeable and maybe become passionate about science. Science World wanted to reinforce their primary mandate which was, in my words, “when you turn on a kid, you turn on a mind.” This campaign ran in Vancouver daily newspapers.

We also wrote and produced a number of radio spots promoting Science World's events and exhibits.

Developed with Joan Baron Art Directions

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